3.1.10 | I always wondered why Material ConneXion was spelled that way. . . and why is that X capitalized? It was clearly a choice that emphasized a deliberate intent of the company, but the intent was remained a mystery until I visited the firm’s new space, located at 60 Madison Avenue in New York. I was aware of Material ConneXion’s status as a global material consultancy – the firm has four other locations, two in Europe and two in Asia, each with a capital X of a different color in its logo – and knew it focused on materials for construction and design, but as a resource librarian, I noticed it didn’t catalog materials the way that I or my fellow resource librarians did. During my visit I realized that Material ConneXion is a unique company that, in the end, expertly indexes what is possible in manufacturing and design.

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