5.18.09 | By now, most design firms should have the marketing capability enabling them to walk into a client of any size and say, "I can save you X hundreds of thousands or millions of dollars every year, and back it up with data." Let's face it, the aesthetic design capabilities and related aspects of interior design are pretty much a commodity in the sense that they are readily available at fair-to-bargain prices; today, 10s of thousands of talented interior designers who can do that have been laid off for want of work.

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